• Keely Cohen-Breen

Building Your Small Business Social Media from the Ground Up


Building Your Small Business Social Media from the Ground Up

A recent industry report that surveyed more than 3,000 marketers indicated that 83% of marketers wanted help in creating a social media strategy. Without any prior social media footprint, it's important to know how you want to present yourself and what you want to show.


Building your business’s social media presence from scratch takes hard work but by following these guidelines, your social media presence will go from zero to one hundred.

So if you are ready to learn more then let’s get started!


Construct a Plan to Build Business Social Media Presence

Map it out, imagine the aesthetic and follow through with perfectly curated social media posts. By having a well-thought-out and professionally cultivated social media master plan, the next steps come easy! A strong social media presence is dependent on the time you are willing to put in.


Research the Competition

Put on that spy gear and whip out that magnifying glass because it's time to do some sleuthing! Seeing how direct competitors present themselves can give you a new sense of direction.


Here are some key questions to ask yourself during the detective hours:

  1. How many posts are they doing daily?

  2. What platform are they utilizing the most?

  3. Are they posting more videos or photos?

Keep your competitor’s social media presence in your realm of awareness when considering new posts and separate yourself from the rest.

Build Business Social Media Presence

Connect with Influencers

49 percent of people rely on recommendations from influencers when making a purchase decision. The era of the influencer is in full swing, swaying Gen Zers and millennials daily. Finding and virtually networking with influencers can get your brand the recognition it deserves.


Find Complementary Brands

Along with following influencers, diving into the world of deals with complementary brands can boost your page view and product sales. Think Starbucks and Teavana or GoPro and Redbull when finding a suitable counterpart. Digital marketing teams can also conjure up collaborations for your business.


Utilize Platform Features

It’s one thing to post a tweet or a simple photo but it’s another to upload everyday stories, interactive surveys, and product giveaways. Instagram reported 500 million daily active Stories users worldwide. Not taking advantage of that huge audience is a big no-no.


By using the additional features of each platform, you get more analytics and insight into the audience you are reaching. To appear current and aware, platform features is the way to go.

social media presence

Feature What You Do

Platforms like Instagram and Facebook are making adjustments to help small businesses during this uncertain economic time. Post links to products to allow followers direct access to purchase products or services. This social media tip can increase sales and drive more online traffic.


Keep Building with social benge!

Maximize your profits by continuously building your business’s social media presence. Hold yourself accountable, get in touch with trusted digital marketing wizards, and keep pushing the limit for content.


For more social media tips and advice on how to curate a professional social media presence, contact us to jumpstart your social media journey today!

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