Ways to Improve Your Small Business Web Design
Updated: Feb 12
Web design is extremely important for businesses, especially when taking into consideration that 38% of website visitors will leave a website if the design is unappealing. As such, it is crucial to make your small business website design both useful and attractive to your visitors.
Luckily, there are a number of marketing companies that will help you improve your site’s design. Social Benge is one such company and website design services are just one way they can help.
Let’s take a look at what you need to know!
Small Business Web Design
When you work on your site’s design, the important thing to think about is if you were a visitor to the site, would you be willing to move past the homepage? Businesses, especially small businesses, have become more reliant on the usage of the internet to draw in business. As such, considering the design and whether or not it could use a revamp is something businesses should consider.
Should you decide to go it alone, however, there are some website design tips to consider.
Making a Design Plan
So, you’ve decided that your site could use an overhaul. Well, the first step you need to take when considering a small business web design is how it needs to be improved. Perhaps the images are insufficient, maybe it’s the content that needs an update, or maybe it’s the navigation that needs a redesign.
Firstly, choosing what aspects of your site and how they can be improved is your first order of business. Once that’s done, you can decide how you plan to tackle the issue.
Remove the Fluff
Once your plan is made, you can get to work on the different aspects of your site. Removing the unnecessary aspects is one way that you can go. For example, having fonts or animations that detract rather than add to your overall message should be tossed.
Your homepage is the most important for this sort of cleaning as it is what people see most. 94% of visitors’ first impressions will be related to your site’s design. So, if the first thing they see is an overstuffed homepage, they’ll likely back right out in an instant.
Pictures Are Worth a Thousand Words
Another great way to improve the design of your site is to add relevant pictures to the various pages. No one wants to run into a wall of text when they are on a site. Use pictures to break the text up, to add to your point, or just to give the reader something nice to look at.
Get Your Visitors Involved
Having the potential customers actually have some involvement in your site can also make it more appealing for them to visit. Offering a rating system for products, allowing comments on videos or articles, or allowing them to link their social media accounts to your site are all ways to accomplish this.
This method of web design for small businesses actually offers several different benefits. For example, they will see that their opinion is actually considered by allowing ratings and comments to be attached to the products. Also, by allowing them to attach their social media accounts, your visitors help to spread the word about your site and company.
Design Optimization Help Is Available
When it comes to the creation or recreation of your company’s site, the small business website design should have as much consideration as the actual content. Making your site appealing and usable for your potential customers is extremely important. Luckily, social benge can help you optimize it, so don’t wait and contact us today!