Last year only 1 in 5 marketers admitted to knowing the best method for running a content marketing campaign. Needless to say, when it comes to advertising your business, things can get surprisingly difficult. However, the whole process of deciding content marketing strategies may seem overwhelming at times, but just take a deep breath and take it one step at a time.
What Is Content Marketing
First, let’s go over what exactly content marketing is. It can be described as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
In layman’s terms, content marketing is the creation of content, like blogs and videos, to draw in viewers to your company by focusing on important topics. Let’s be clear, however, that this does not mean only making advertisements about a product or service your company is offering.
Rather, it can be more focused on something tangentially connected to your company. For example, if a hardware store wants to use content marketing, they might make a blog post or a video demonstrating safety tips using various power tools.
Content Marketing Strategies
The process of making content can be broken down into some steps. First things first, you need to make a marketing plan, specifically what you want the end result to look like. This, in turn, requires you to know who your audience will be. This will affect what method of content marketing will best be used for your site.
What Is a Marketing Plan
You may be curious as to what is a marketing plan. Well, a marketing plan is pretty straightforward in that it is a plan that you will make to decide your marketing strategies for the future. This will include things like strategies, timelines, and descriptions of your audience.
Choosing Content-Type
For the next step, you’ll need to decide what you can offer the viewers in terms of products and what content you can create to make your company stand out from other businesses. By doing this, you can better focus your business’s content on drawing the types of customers you’re hoping for.
Now that it is clearer on how to make content marketing strategies, you need to decide the most important part: the platform you will use to bring your content to the masses. This part will be the last step in your marketing strategies plan. It will differ depending on the way you want to submit your content. Some examples of methods that you can use are newsletters sent via email, blog posts that discuss topics connected to what your business offers, and social media posts.
Why You Should Care About Marketing Strategies
Understandably, this may all seem like a lot of work and it is, but it is still strongly advised that businesses create these strategies. It has been reported that 65% of the most successful businesses create documented strategies whereas only 14% of the least successful businesses do the same.
73% of the businesses claim that it helps their teams to focus on the outlined content strategies. 68% claim it also helps to optimize the results that come about due to their marketing strategies.
Help Is Available
This can understandably seem a little overwhelming to most people, especially those who have never done content marketing strategies before. Luckily, there are competent and reliable people at social benge that can help you with all manner of services for your business. Please contact us and we will be happy to get to work helping your business be the best it can be!